Recent digital studies reveal that 83% of adults own digital devices, and more than 50% use their device to access the internet, making web development a precondition for business growth.
A whopping 72 percent of consumers use an intelligent device while shopping.
It goes without saying, it’s not a conscious decision to lose sales, yet businessmen ignore the requirement to embrace emerging technology.
58 percent of searches are done in a radius of 20 Km’s. Each year, consumers devote more time to their smart phones, seeking local information before making a purchasing decision, and the numbers don’t lie. A mere 27% of the healthcare industry has a viable mobile website, thus they not only lose out on potential clients, but local marketing opportunities.
A large number of searches are local, and today’s mobile devices use geo-locating, providing professionals with mobile websites an advantage of the immediacy of consumer searches.
Moreover, consumers find comfort in compact, portable, simple systems that make their lives more efficient, and the implosion of cell phone users continues to grow. In fact, smart phones have outpaced sales of other phones. In fact, experts predict our fossil desktops and laptops will soon become secondary systems, second to intelligent devices.
Developing a responsive website that’s mobile-ready is not just practical but it also becomes a cheaper resolution.
Is Your Site Mobile-Ready?
Most businesses would have to answer No. You probably believe you have an engaging, user-friendly site, but not so quick because your website is not formatted or optimised for a smart device.
Businesses continue to experience patient declines because ultimately they fail to meet their needs; there’s nothing new about meeting customer needs, it’s just gone digital. There are key barriers and incompatibility issues between our digital devices: stationary desktops, laptop devices and mobile devices don’t work as well together as they started out.
The page formats are now different, image capacity is different, navigation is different, and the entire user experience is quite different.
Unless your website has gone mobile, the number of visitors to your web pages will be limited, simply because they become an obstacle for mobile users.
Mobile-ready translates into easy, simple and quick. Pages that are inundated with images often complicate navigation, and provide too much content for the user to grasp.
Dental Marketing Simplified
- Re-examine your marketing strategy to ensure you optimise your website for local patients.
- Utilise a simplistic strategy and utilise a mobile landing page design that can adapt to industry demands.
- Mobile users want the most up-to-date data; in other words – selective content. With space being a consideration it’s wise to only use the information you really need to convey.
- Developing a consistent user-friendly mobile website is essential. User-friendly navigation, the optimal placement of buttons, colours, and the size all help to simplify the steps for potential patients to access the most appropriate content.
Modern intelligent devices have pierced the market for the long haul, and the explosive growth supports all the reasons you should embrace a mobile website.[/vc_column_text][/vc_column][/vc_row]