Many people imagine that launching a new website or redeveloping your existing one is a simple and straightforward process. On the contrary, there is usually quite a lot to consider when choosing a good website development agency. This is so because a website is not a product, rather it’s a service. Choosing a good web development agency goes much deeper than defining a price.
Some of the reasons why so many businesses end up with a bad web development experience can be pinned down on:
- Web development is a relatively new industry with few entrenched standards.
- Many people have a rather vague understanding of what they are buying, which often leads to unrealistic expectations.
- The web development plan is more often than not defined by the client instead of a joint effort that involves the web agency as well.
- It takes quite a lot of time to define the web development process. In many cases, defining the development process takes more time than the actual development.
- Finding good web marketing employees is hard and expensive for the agencies to hire.
When it comes to the process of web development, you will find that no two websites have similar requirements, and the process of building them is also different. You need to re-invent your own unique approach. Here’s how to go about it:
Step 1: Define Your Goals
You should come into the web development process with a clear picture of what you intend to accomplish with your website from a business perspective and not in terms of features and layouts. Ask yourself what kind of experiences you want to create for the end-users and how you will measure the success of the project. Many people look at their competitor’s websites for inspiration but this is not always a good idea since your objectives might be totally different.
Step 2: Choose Your Price Range
After you have established a clear business objective, it’s time to set your price range. Your agency will lay out the options available for you that best match your needs. They will then finalise the price point so that you have a good idea where you money is being spent.
Step 3: Give Room to the Agency to Transform Your Objective
One of the best things you can do to speed up the development process of your website is to allow your agency to come up with their own ideas regarding how best they can meet your business objectives. Of course you will have to approve their ideas and provide the necessary feedback during the actual development process but try as much as possible to keep it at a business level instead of honing on the features. Look at the development team as friends or co-workers. This will create an atmosphere of genuine appreciation for everyone’s input and make interaction easy. This will in turn improve the end-results.
Step 4: Trust Your Agency to arrive at a final figure
The best question you can ask your web development team is not how much your website will cost, but rather how they will help you achieve your objectives. Trust their ability and expertise to recognise the best way to achieve your objectives.
Overall, the process of building a website is always much easier when you trust your Perth web development team. Building trust will ensure that you have a long-term agency-client relationship and a great end-product that you will appreciate.