If you have created a website that offers exciting new products or delivers helpful information, you may be wondering why people are not flocking to your site. Believe it or not, many business owners create and maintain websites that drive people away from their companies. By analysing the factors that will send your customers packing, you will be able to create a website that gets results.
Website is Difficult to Navigate
Monitor your site’s analytics and see what pages they read most. If the average reader is bouncing from page to page, never spending more than a few seconds on each page, it could be that your navigational links are confusing. Place your links prominently on your page, such as across the top. Label them “Home,” “About Us,” “Products,” “Contact Us,” etc. This makes it easy for your readers to find exactly what they are looking for without having to go on a scavenger hunt.
There is No Contact Information on Your Site
Simply put, people want to know who you are. If they are going to make a purchase, they want to know that there is someone they can contact if there is a problem with their order. They also want to know who is providing them with the information they are using. By creating a contact page and a page about your company, you are giving your visitors the peace of mind of knowing they are dealing with real humans and not some scammer.
If your company has a physical location, your customers may have visited your website simply to find your store hours or address. If this information is not easy find, they are likely to go elsewhere.
Overwhelming Your Visitors
Sure, your company is great and you offer tons of products and services. While you may want to shout your awesomeness from the rooftops and display every product you have for sale, it is important not to overwhelm your visitors with information. Stick to a few major elements or offerings and put additional information on subsequent pages. Focus on the three major benefits or services you can offer, then go into detail later.
Not Asking for their Information
It may take several visits to your site before your customer is ready to buy. The problem is that your customer may never return to your site to make that purchase. They may even go to your competitors to buy. Simply ask them to subscribe to your email list or your blog and keep them in the loop about your company. This will make it more likely that they will return when they are finally ready to make a purchase.
Advertising for Your Competitors
This error often occurs with companies that depend on ad revenue to run their sites. If you are using an ad company on your website, be sure that they are not placing competitor’s ads on your site. When it comes to the best website design to keep your visitors coming back again and again, depend on the experts for a site your customers will love.