Online Marketing ­ Google AdWords Remarketing

Reconnect with Site Visitors through Google AdWords Remarketing


What if you were able to show your digital ads specifically to people who have already visited your website in the past? With Google AdWords remarketing, that’s precisely what you can do. And Web Design Perth is here to help you pull it off successfully.

Web Design Perth can help you craft a highly targeted Google AdWords remarketing campaign that allows you to show your ads to people who have stopped by your website in the past, used your mobile app or provided you with their email addresses. This highly targeted form of serving ads allows you to reconnect with people who have already shown an interest in your company or its products. This helps you to make the most of your digital marketing budget.

With this service, you’ll never have to worry about lost opportunities when a visitor abandons your website. Once they’ve had that primary interaction with your brand, you can ensure that they continue to see branded messages from you elsewhere on the Internet. This keeps the channels of communication open whilst ensuring your target customers receive significant exposure to your brand.

Why Add Google AdWords Remarketing to Your Digital Strategy?


Whether you’re looking to promote brand awareness, drive sales through your website or increase sign-ups and registrations, remarketing is a highly effective tool for your digital advertising campaign.



Here are a few specific reasons to consider adding remarketing to your toolkit:

Gain access to customers when they’re likely to make a purchase.

When you take advantage of remarketing services, you’re able to specifically reach out to people after they’ve already interacted with your business. We can fine-tune this result so that it takes place specifically when they’re searching for your products or visiting a competitor’s website.

Broaden your reach.

Google AdWords’ remarketing service takes advantage of the Google Display Network, and that means that your ads can appear on upwards of 2 million websites, as well as in Google search results, in the Gmail interface, with YouTube videos and on certain mobile apps.

Track and analyse your campaign.

As with all Google marketing services, you enjoy a high level of access to your analytics data. This means that you can determine how well a particular ad or ad set is performing, and then adjust your campaign to replicate success as it occurs.

 

Boost Conversions with Google AdWords Remarketing


The more opportunity your target customers have to interact with your brand and its marketing messages, the more likely they are to actually register for updates or make a purchase through your site. That’s the power of a fine-tuned remarketing campaign.

But harnessing this power requires a great deal of expertise. This is where Web Design Perth comes into play. We can help you craft an online advertising campaign with a remarketing component that delivers the results that you’re trying to achieve. Get in touch with us today to learn more about how this service could complement your current digital marketing campaign.